You got featured.
Now what?

An article is only the start. Here is how to turn one feature into months of trust, traffic and new customers.

Owner Guides2 min readUpdated September 28, 2026

9ways to use
press coverage

Getting featured feels great. But an article that's read once and forgotten is a missed opportunity. The owners who get the most out of press coverage treat it as a tool they use for months. Here's how.

Day one

1

Share it on the day it's published

Post the link on every social account you have, with a short note about what the interview meant to you. Tag the publication. People love congratulating a local business.

2

Add a badge to your website

An “As featured on” badge near the top of your homepage builds trust before a visitor reads a word. Link it to the article so people can see the proof.

First week

3

Create a “Press” section

Collect your coverage in one place on your website. Even one article makes you look established. Two or three make you look like the obvious choice.

4

Put it in your email signature

“Read our story on Featured North” with a link. Every email you send becomes a small introduction.

5

Post it to your Google Business Profile

Share the article as an update on your profile. It gives searchers a reason to choose you over the listing next door.

6

Print it

A framed copy by the register or a QR code on the counter starts conversations. Customers like to know the story behind the place they're standing in.

7

Use quotes in your marketing

Pull a line from the article for your website, menus, brochures or ads, credited to the publication.

All year

8

Send it to people who matter

Suppliers, landlords, lenders, business associations, local councillors. Coverage is a credibility signal in every conversation you'll have this year.

9

Pitch the next story

Editors like businesses that have already been covered, because it shows you're interesting and easy to work with. Use your first feature as a stepping stone to the next.

Included with every feature