Featured North

Standards How we work

Honest stories,
checked.

How we choose, write and check every story.

Last updated September 28, 2026
01

Our job

Featured North publishes stories about independent businesses and the people who run them. Readers need to trust that what they read is accurate and honest. These standards explain how we earn that trust.

02

How stories are chosen

Any independent, operating business in Canada or the United States can apply. Our editors decide what we publish. We don't feature multi-level marketing recruitment, get-rich-quick schemes, or businesses we have reason to believe are misleading customers.

04

Accuracy

Interviews are based on the owner's own answers. Owners review their story for factual accuracy before it's published. Our editors may edit for length, clarity and style and have final say on headlines. We don't publish health, financial or legal claims we can't verify.

05

Corrections

If you see an error, tell us through our contact page. We correct factual errors promptly and note significant corrections at the end of the story.

06

Photos

Owners confirm they have the right to share the photos they send us. Stock images used for illustration are licensed for that use and never presented as photos of a featured business.

07

Removing a story

Owners can ask us to remove their story at any time.

From application to published

Every story follows the same four steps.

01

Apply

Tell us about your business in two minutes. It's free.

02

Answer

Answer our interview questions in your own words.

03

Publish

Our editors shape your story and send it to you to check.

04

Share

Go live with a badge and a ready-made social post.

Corrections

Seen something wrong?

We correct factual errors promptly and note significant corrections at the end of the story.

Tell us

Owners can ask us to remove their story at any time.