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The 15-minute Google Business Profile checklist

Your Google Business Profile is often the first thing a customer sees. Here's how to make sure it's working for you.

Owner Guides2 min readUpdated September 28, 202616 things to check
15minutes

Set a timer and work through five short blocks. Tick each item as you go.

The basicsHoursDescriptionPhotosReviews

When someone searches for your business, or for a business like yours nearby, your Google Business Profile is often the first thing they see, before your website and before any article. A complete, current profile is one of the simplest ways to win more customers.

5minutes

The basics

2minutes

Hours

3minutes

Description and details

3minutes

Photos

2minutesthen every week

Reviews

After the timer

Keep it alive

Post an update when something changes: a new product, an event, new hours.

And when you're featured in a publication, share the article as a post. It's third-party proof that you're worth visiting.

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