The Barber Who Books Every Chair Without a Single Ad

Daniel Reyes is the owner of Reyes Barber Co. in San Antonio, TX.

How It Started

I rented one chair in my cousin’s shop. Within a year people were asking for me by name, so I opened my own.

What Makes It Different

We text every client the day after. Most shops never ask how the cut held up.

Advice For New Owners

Learn your regulars’ kids’ names. That’s the marketing.

Sample story for the staging design only. Not a real business. Photo: Photo by Jamakassi on Unsplash (https://unsplash.com/photos/man-in-white-t-shirt-holding-jumpsuit-under-pendant-lamp-YyqdjtemqIU).